Clow Berg is an Minneapolis-based architecture studio that focuses on enhancing human relationships through architecture.
When developing their logo, I was told to primarily consider their company mantra in mind:
This Roman term translates to “one who clears the path”, a concept they implement throughout their business, particularly in how they make the architectural process straightforward and seamless for their partners.
When developing the overall style of their logo, Clow Berg requested that the final product be modern, structured, and playful.