Keep Your Glass Half Full
The world is riddled with darkness, negativity, and constant bad news. Enter Tropicana as a beacon of positivity, encouraging us to keep a glass-half-full perspective.
As Art Director/Designer on this pitched campaign, I allowed the decisively optimistic lines speak for themselves while bringing a fun and lighthearted energy to the accompanying visuals.
Campaign developed in collaboration with Gary Doyle (GCD) Bill Dow (GCD) & Carlos Fernandez (CD)
At the beginning of creative development, we focused on classic Tropicana orange juice.
Once that creative look and feel was established, we ventured on to other Tropicana juices…
…which led us to develop stylized Tropicana bottles to create more brand recognition in creative assets.
