It’s A Big Job
This pitched campaign was created for Farm Credit Mid-America, a farmer-owned co-op that provides financial products and services to agribusinesses and residents of Indiana, Ohio, Kentucky and Tennessee.
The goal of the campaign was to show potential customers that FCMA understands the life of farmers, sympathizing that what they do is a big job. As Art Director/Designer for the campaign, I used aerial images with headlines carved into the fields as a way to convey the size and impact of farmers’ work.
Campaign developed in collaboration with Group Creative Director Gary Doyle.
Brand Activation
In 2023, FCMA hit the $1 billion mark for their Patronage program.
Let’s bring this campaign to life by carving out a commemorative headline near an airport for people to see from the sky.
